SCOTT PETERSON TRIAL IS BACK
IN THE SOCIAL SPOTLIGHT

Oxygen Network’s Snapped dove back into the case that captured the country's attention over 20 years ago. We brought the trial back to life in an entirely new way with a social, digital, and tactical campaign.

INFLUENCER EVIDENCE BOX

Oxygen turns traditional unboxing videos into a never-before-seen evidence review of this landmark murder case. Influencers and celebrities received a curated box of evidence with everything they need to judge Scott’s guilt for themselves.

What’s in the box?

Dossier of documents and maps
Foldable wall of evidence
Newspaper clippings of new theories
Physical pieces of evidence such as Laci's dog's leash and Scott's pliers
Snapshots of Laci, Scott, Amber and the home.
Amber's cell phone loaded with voicemails from Scott

CELEB & influencer SLUETHS

These celebrity unboxing videos let viewers share in the experience, drive tune-in, and remind people to join the Facebook event for more theories.

SOCIAL TeASer CONTENT

Sonic Drive-In's are as American as French Fries...or er, having 1.3 million drink flavors to choose from. All across the country families, friends, teammates and dates gather around the big red button for good eats and car-side fun.

INSTAGRAM POStS

SONIC STORIES

SNAPCHAT GEOFILTERS

DrInktionary App

VAYNERVOICE

creates key opportunities for a variety of brands in voice and audio. From creative concept to UX/VUI (Voice User Interface) design through development, these experiences were produced entirely in-house.

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Special K had a long history of being a weight loss brand and they knew it was time for a change. They wanted to empower their consumers, not body shame them. So we created a completely new image, a brand evolution that empowered women to be themselves by kicking off their newest product, Special K Nourish.

Special K Nourish is filled with yummy, protein goodness that powers you for the rest of your day. Ditch the spoon and eat it how you want to, when you want to. Grab. Slurp. Pour it straight into your mouth. No more lady-like. No more rules or waist lines. Just you and the nourishing goodness that gets you through the day, night, hangover, whatever.

Special K Nourish. Devour. Something. Different.

INSTAGRAM

OUT OF HOME

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Chase pay village

Chase Pay brought holiday cheer to the NY World Trade Center Oculus with surprise performances, specialty shops, gift wrapping and different delights every night. The event was captured, created and shared all over social.

NATIONAL SAVINGS WEEK

isn't a week at all... it's a movement that embodies the satisfaction of meeting your goals.
Chase kicked off their inaugural National Savings Week with an interactive Snap Lens that brought user's savings goals to life in a fantastical way.

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SCOTT PETERSON TRIAL IS BACK IN THE SOCIAL SPOTLIGHT