PREVIOUS WORK

The hispanic and black community suffers with diabetic nerve pain in far greater numbers than anyone else in this country, yet they are the least likely to be diagnosed. The American Diabetes Association and Pfizer set out to raise awareness of this painful condition, encouraging these patients to speak up . In order to reach them, we set out to find a voice of reason, one that is trusted and adored.

Cedric the Entertainer was just the guy to motivate this demographic to stop suffering in silence.

In this national TV spot, Cedric the Entertainer calls for sufferers to do something about their diabetic nerve pain and Step On Up. His anthemic plea was brought to life by director Spike Lee.

The spot helped boost traffic to the Diabetes Pain Help website by 107%, driving traffic to the campaign microsite, StepOnUp.com.

While visiting StepOnUp.com, sufferers are encouraged to fill out an easy-to-understand pain assessment. Once completed, they can send the recap of the questionnaire to their doctor, share it with their loved ones or save it for later.

This illustrative web video welcomes those who have made the first move and have gone to StepOnUp.com. In this clip Cedric gives an easy-to-follow overview of the condition and instructs users on how to complete the questionnaire on the site so that they can complete their mission to Step On Up and get relief.

A behind the scenes look at the creation of the Step On Up campaign. Spike Lee and Cedric the Entertainer have a one on one about why this cause is so important to them and how we have to spread the word about diabetic nerve pain in black and Hispanic communities. This video captures Cedric and Spike's personal connection to the project, highlighting the thought and effort behind the Step On Up movement.

INSTAGRAM

Good things take time.
Friendships. Careers. Marriages. Bourbon.

Wild Turkey is not for everyone, but it is for you.
Give the ones you love a bottle of Wild Turkey to enjoy not now, but when it’s good and ready in 6 or 10 years. While waiting for your bottle to distill, encounter brand touchpoints and interactive experiences to connect, document, and memorialize your relationship.

Give a bottle to your son for his 21st birthday or to your Best Man on his 40th. No matter what, Wild Turkey will always find them, thanks to you.

Rise and shine, ladies. Time to kick another day’s ass. Deodorant: check. Teeth: check. Legs: check. Makeup: check. Hair: check. Liner: nah, I’m good.

Wait. You’re good? You just went through a meticulously choreographed ritual of movements that would wow a ninja, but no liner is like no deodorant. Why skip that step and leave things to chance? It's time to dress your undies.

In order to get women to move their Carefree Liners out from under the bathroom sinks and alongside their beauty products, we had to change the way they think about wearing a liner. A liner isn't just for that time of the month, it's for that time of day everyday — the morning.

Every woman has a different morning ritual, but no matter what their beauty routine, they should always dress their undies.

The first place we wanted to change women's minds was during purchase. In drugstores and big box retail chains, we will have a series of communications that ties Carefree Liners with prepping for your everyday.

An end-of-aisle display will feature messaging alongside morning beauty products, with Carefree as the hero. In the intimates department, undies will be adorned with hang-tag samples of a Carefree liner, and Carefree liners will now be featured on display in the beauty aisle.

From branded coffee sleeves at their morning cart, to the hangers on their fresh dry cleaning, we'll remind women to dress their undies at at every stop of their morning routine.

VIDEO WEB CONTENT - SAMPLE SCRIPT

SUPER: The morning ritual
The video opens on animated illustrations of clothing being selected by a woman.
SUPER: Zipping, buttoning, fastening
The animation continues as the woman gets ready in the morning.
SUPER: Hopping, squeezing, strapping
We see our woman finish up her routine.
Final cut to the back of a liner peeling off.

DEMO: Hand enters frame holding liner, quickly peeling the back off.
SUPER: Dress your undies
SUPER: Carefree® Free to be you

Illustrations: Malika Favre

When allergies wage war on you, it's time to fight back. This digital spot aired on Hulu and Youtube during the height of allergy season, and claimed it's place as one of AdAge's top viral campaigns. The macro, action-packed shots featured nature's tiniest army of allergens. The spot was accompanied by banners and gifs, all showing the havoc that allergens can wreak on your day.

Crossroads Community is a place where needs and compassion meet. It is a pantry, shelter and a food kitchen located inside of the iconic St. Bart's in Midtown Manhattan. To raise awareness of their mission, and ultimately raise money, we sited recent studies that prove doing good deeds can actually result in better health. This campaign features real patrons of Crossroads declaring that they can help you, when you help them.

1 of 3 print ads in People, New Yorker, Time Out NY, Fast Company and more.

Phone booths, buses and subways around NYC displayed the Crossroads campaign

1 of 2 bus panels displayed inside of MTA buses throughout the city.

Are you ignoring the signs of damage inside your body? We created an attention grabbing campaign for the Crohn's and Colitis association's mission to inform patients of the dangerous affects of leaving Crohn's and Colitis untreated.

Our first spot opens on a woman reading peacefully in her home, unaware of the impending danger of her condition. As her pain and discomfort increases we the room around her begin to crack and flood with water. This visual representation of the real damage occurring in her body is unnerving. Our mission was to create a relatable situation that would cause sufferers take action and stop ignoring their condition.

The follow up spot captures your attention from the second it opens. We hear sirens that at first seem to be coming from the street below, but as we pan into the apartment building above, we begin to realize the sirens are sounding from inside. We see a man, bathed in light, suffering with abdominal pain. He looks worried — perhaps he's waited too long to act on his condition. The goal of this spot was to create a sense of urgency in the simplest sense — literally sounding the alarm: it is time to do something about your condition.