The More You Know has been an American tradition for over 25 years. In 2011 the iconic campaign was rebranded by Paula Scher, and the NBCUniversal creative team decided it was time to give the PSA's a fresh look. By creating simplistic white geometric set, we were able to use digital elements to story tell. Here are a few of the spots we helped set design, script write and concept graphics for.

The very funny Seth Meyers encourages parents to read with their children. The whimsical animation of "The Little Old Lady who Lived in a Shoe" grows out from an open book, and  illustrates all the a that comes from sharing stories with your child.

Ellie Kemper demonstrates just how much paper we consume in her sweet signature brand of humor. Stacks of newspaper build around her, allowing viewers to visualize hist how much they over-use.