rise up

The sickle cell community has a mantra: “Nothing for us, without us”. So when it came time to create a campaign for a groundbreaking clinical trial, we didn’t just give warriors a seat at the able — we gave them the whole room. The Agios Rise Up recruitment campaign is the first of its kind. Created by and starring real SCD patients: DeMitrious, Teonna, Golie, Blaze, Mia, Tristian, and Dominique.

We skipped your standard ‘shitty’ Pharma social ads and brought the drama to life with a bombastic and cinematic paid media campaign. Cologuard tapped into culture, persuading a younger screening-anxious crowd that they too can skip the drama when it comes to colon cancer screening.

skip sh!tty social

WHITE KNIGHT SOCIAL

HOUSEWIVES SOCIAL

AWARDS

Art Directors Club Awards
MERIT: Interactive - Social Media

Creative Floor Awards
WIN: Social Media Campaign
SHORTLIST: Editing
SHORTLIST: Cinematography

Clio Health
SILVER: Pharmaceuticals: Film- 30 seconds and underBRONZE: Pharmaceuticals: Social Media-Multi Platform

D&AD
SHORTLIST: Digital

DTC Perspective Awards
GOLD: Best Medical Device Campaign

Healthcare Marketing Impact Awards
GOLD: Social Media Campaign

LIA Awards
BRONZE: Pharma & Medical Devices and Diagnostics Campaign
BRONZE: Pharma & Medical Use of Social Media
FINALIST: Pharma & Medical Branded: Patient Engagement

Manny Awards
WIN: Best Consumer TV/Radio

NY Festival Health Awards
BRONZE: Cinematography
GOLD: Production Design/Art Direction
GOLD: Production Design/Art Direction
BRONZE: Cinematography
SILVER: SOCIAL MEDIA
GOLD: Commercials
GRAND: Commercials