match my energy
Yeast infections have taken up enough of your time already. So, we cut to the chase.
We skipped your standard ‘shitty’ Pharma social ads and brought the drama to life with a bombastic and cinematic paid media campaign. Cologuard tapped into culture, persuading a younger screening-anxious crowd that they too can skip the drama when it comes to colon cancer screening.
skip sh!tty social
WHITE KNIGHT SOCIAL
HOUSEWIVES SOCIAL
AWARDS
Art Directors Club Awards
MERIT: Interactive - Social Media
Creative Floor Awards
WIN: Social Media Campaign
SHORTLIST: Editing
SHORTLIST: Cinematography
Clio Health
SILVER: Pharmaceuticals: Film- 30 seconds and underBRONZE: Pharmaceuticals: Social Media-Multi Platform
D&AD
SHORTLIST: Digital
DTC Perspective Awards
GOLD: Best Medical Device Campaign
Healthcare Marketing Impact Awards
GOLD: Social Media Campaign
LIA Awards
BRONZE: Pharma & Medical Devices and Diagnostics Campaign
BRONZE: Pharma & Medical Use of Social Media
FINALIST: Pharma & Medical Branded: Patient Engagement
Manny Awards
WIN: Best Consumer TV/Radio
NY Festival Health Awards
BRONZE: Cinematography
GOLD: Production Design/Art Direction
GOLD: Production Design/Art Direction
BRONZE: Cinematography
SILVER: SOCIAL MEDIA
GOLD: Commercials
GRAND: Commercials